The Value of “Invisible Assets” for Entrepreneurs
Entrepreneurs need more than just money in the bank - knowledge, skills, influence and connections are all valuable "invisible" assets that should be nurtured if businesses want to succeed!
Jan. 21, 2023 2:52AM
Generated in 43.6 seconds

A businessman holding a stack of coins with one hand while gesturing towards a graph on a laptop screen with his other hand
For entrepreneurs, having an array of “invisible assets” is just as important as having money in the bank. These assets include knowledge, skills, influence, creditworthiness and connections – all of which are invaluable to any business venture. Unlike tangible assets such as cash or property, these intangible ones cannot be taxed or taken away by others. It can be easy to get caught up in worrying about money when running a business but it is important to remember that these invisible assets are also essential for success. Knowledge and expertise can help entrepreneurs make better decisions and take advantage of opportunities that come their way. Having influence within a certain industry or network can open doors and create new possibilities. Creditworthiness is key for getting access to financing while good relationships with people in your field will help you stay ahead of the competition. All these factors combined can give entrepreneurs an edge over their rivals and make them more attractive to potential investors or partners. While it may not always be easy to measure the value of these invisible assets, they are no less important than any other resources needed for success in business. Therefore, entrepreneurs should take time to build up their intangible wealth alongside managing their finances so they have a well-rounded portfolio that will serve them well in the long run.