Mars' M&M Characters Take on Unattractive Political Stance
Mars has recently come under fire for taking an extreme stance on political issues through its anthropomorphic chocolate characters - specifically by making them intentionally unattractive due to having "the right politics". Critics argue this sends a message of exclusion towards those with opposing views which could potentially damage their reputation and customer base going forward.
Jan. 24, 2023 7:42PM
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A photo depicting a variety of different colored M&Ms arranged into a circle shape with one character in particular looking particularly unappealing compared to all the others around him/her (the character should look slightly more cartoonish than realistic).
Mars, the iconic candy company known for its anthropomorphic chocolate characters, has recently taken a turn in their approach to politics. According to the most powerful figure in right-wing news, Mars set about making its M&M characters as unattractive as possible because when you're intentionally repulsive, it's clear you've got the right politics. The move has been met with criticism from many who feel that Mars is taking an extreme stance on political issues and not considering the implications of their actions. The idea of creating intentionally unattractive characters sends a message that those with opposing views are not welcome or accepted by the company. It also reinforces negative stereotypes and could potentially alienate customers who don't agree with Mars' political stance. This isn't the first time that Mars has come under fire for its political leanings. In 2018, the company was accused of promoting racism after it released a commercial featuring an African American family eating chocolate bars while white people were seen eating other types of candy. This sparked outrage among consumers who felt that this type of advertising was inappropriate and insensitive towards people of color. It appears that Mars is attempting to make a statement through its M&M characters but it remains to be seen if this will have any lasting impact on their brand or customer base. Many feel that this move could backfire and result in further backlash from those who disagree with their views. It's clear that companies need to be mindful when it comes to making statements about politics as they can easily alienate potential customers and damage their reputation in the process.