Is Twitter Missing Out on the True Engagement Picture?

It’s no secret that Twitter is one of the most popular social media platforms out there. But, when it comes to gauging true engagement with a post, the metrics used by Twitter may not be giving us the full picture. The traditional metrics used by Twitter are likes and retweets. While these can give an indication of how popular a post is, they don’t necessarily reflect how engaged people are with it. For example, someone could like or retweet a post without actually reading it or engaging with its content in any meaningful way. To get a broader picture of engagement, we need to look at other metrics such as views and impressions. These can give us an idea of how many people have seen a post and how often they’ve seen it - but even then, this still doesn’t tell us whether those people have actually read and engaged with the content or not. So what’s the solution? Well, here’s an idea - why not introduce a new metric that measures actual engagement? This could include things like time spent reading posts, comments made on posts and shares of posts across other platforms. This would give us much more accurate data about how engaged people really are with our content - something that traditional metrics simply cannot do. Of course, introducing such a metric would require some technical work from Twitter - but if done right, it could revolutionize the way we measure engagement on social media platforms for good!