Twitter Makes a Bold Move to Increase Engagement
Twitter recently announced its new View Count feature which allows users to see how many times their tweets have been seen since they were posted. This move is part of an effort by Twitter to increase engagement on the platform and make conversations more interactive for everyone involved.
Dec. 26, 2022 8:37PM
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A cartoon illustration of two hands holding up a smartphone with the words “View Count” written across the screen in bright colors
Social media giant Twitter is making waves with its latest announcement of View Count, a feature that allows users to see how many times their tweets have been seen. This feature has long been available for videos, but this marks the first time it will be available for all tweets. This move by Twitter comes as part of an effort to increase engagement on the platform and make it more interactive. With over 90% of Twitter users reading tweets but not taking any public action such as tweeting, replying or liking, this new feature could be just what the platform needs to bring people back into the conversation. The View Count feature works by displaying a number next to each tweet that shows how many times it has been seen since it was posted. It’s important to note that this does not include likes or retweets; only views are counted in this statistic. This gives users an accurate idea of how much attention their posts are getting and encourages them to post more often and engage with other users’ content. Twitter hopes that by introducing View Count, they can encourage more people to take part in conversations on the platform and make it a more active community overall. They believe that by providing users with insight into how popular their posts are, they can create an environment where everyone feels welcome and valued regardless of their follower count or post frequency. It remains to be seen whether or not View Count will be successful in increasing engagement on Twitter, but one thing is certain: this bold move signals that Twitter is serious about creating an engaging experience for its users. Only time will tell if View Count will become a staple feature on the platform, but one thing is clear – it’s certainly worth keeping an eye on!