KFC Reacts to Criticism with Unfollow on Instagram

In a recent post on Instagram, the fast food chain KFC was called out for being a “garbage bird company” by an anonymous user. The comment was met with swift action from the company, who unfollowed the user in response. This move has been seen as a sign of disrespect and disregard for customer feedback by many social media users. The incident occurred when an anonymous user posted a comment on KFC’s official Instagram page that read “Always knew u were a garbage bird company. Will be frying my own crows from now on.” In response, KFC unfollowed the user and disabled comments on their page. This move has been seen as unprofessional and dismissive of customer feedback by many social media users, who have taken to other platforms such as Twitter to express their outrage at the situation. The incident is not the first time that KFC has come under fire for its handling of customer feedback or criticism online. Last year, they faced similar backlash after deleting negative comments from their Facebook page in response to complaints about food quality and service standards at some locations. The company later apologized for this action but it appears that they are still struggling to handle criticism in an appropriate manner. KFC’s actions have also raised questions about how companies should respond to criticism online and whether it is appropriate for them to take such drastic measures in order to protect their brand image. It is clear that there needs to be more transparency when it comes to how companies handle customer feedback if they want customers to trust them and continue doing business with them in the future. Until then, it seems like KFC will continue facing criticism over its lack of professionalism when dealing with dissatisfied customers online.