Bringing Asian Ingredients to Your Doorstep: Meet the Woman Behind Umamicart

This Women’s History Month, we are celebrating Andrea Xu, the founder of @umamicart. Her mission is to bring Asian ingredients and flavors to your doorstep. Xu grew up in a family that valued food and cooking as a way of connecting with their culture. She realized that many people didn’t have access to the same ingredients she did growing up, so she decided to make it easier for everyone to experience these flavors. That’s when Umamicart was born. It is an online marketplace for specialty Asian ingredients from around the world. Xu has worked hard to curate a selection of products from small producers who prioritize quality and sustainability. The goal of Umamicart is not only to provide customers with high-quality ingredients but also to create an educational platform where people can learn about different cultures through food. Xu believes that learning about other cultures can help foster understanding and appreciation between different communities. Umamicart has become a success due in part to its commitment to customer service and its dedication to helping people discover new flavors and experiences through food. As Xu explains, “Whether you grew up with these flavors, or are embarking on new culinary adventures, my hope is the same—to bring you and your loved ones together at the table." Xu’s work has been praised by many in the industry for making it easier for people all over the world access unique ingredients without having to travel far distances or pay exorbitant prices for them. Her dedication towards creating a platform where everyone can experience new flavors has made her an inspiration for aspiring entrepreneurs everywhere this Women’s History Month!