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How Artists Spread the Word Before Social Media

Before social media took over as the main platform for promotion, artists had to rely on more creative methods like flyers and word-of-mouth to spread the word about their upcoming shows and releases.

A photo of an artist handing out flyers in front of a venue with concertgoers walking by in the background.

A photo of an artist handing out flyers in front of a venue with concertgoers walking by in the background.

In a world before social media, how did artists spread the word about their upcoming live shows and releases? Radio appearances and magazine interviews were one way to reach a wider audience, but many relied on more creative methods. Flyers were made and distributed to local venues like live houses, record stores, and bars. Word of mouth was also key in getting people out to events. One artist who remembers these days fondly is singer-songwriter [Name], who says “It was a lot of work, but it was really satisfying when we saw so many people show up for our shows. We’d make flyers ourselves and go around town putting them up everywhere we could think of. We even had some friends help us put them up in other cities!” The advent of social media has made it much easier for artists to get their message out there, with just a few clicks they can reach thousands or even millions of potential fans. But there’s something special about the old-fashioned way that can’t be replicated online - the feeling of accomplishment when you see your hard work pay off in person at your show or release event.