Mercedes to End EQ Branding on Electric Models by 2024

In a recent announcement, luxury car maker Mercedes-Benz has revealed plans to end its EQ branding on electric models by the year 2024. The move is part of the company’s ongoing effort to shift away from fossil fuels and embrace more sustainable forms of transportation. The decision comes as no surprise given that the German automaker has already committed itself to investing over $11 billion in electric vehicles over the next five years. This includes the launch of 10 all-electric models, with some expected to hit showrooms as early as 2021. The new models will be marketed under a different name than EQ, which was introduced in 2016 and stands for “Electric Intelligence”. The company has yet to reveal what this new branding will be, but it is likely that it will reflect their commitment to green technology and sustainability. In addition to changing its branding strategy, Mercedes also plans on investing heavily in charging infrastructure around Europe and North America. This includes partnering with companies such as ChargePoint and EVgo who are already leading providers of public charging stations for electric vehicles. Mercedes’ move towards greener technology is just one example of how major automakers are responding to increasing consumer demand for more environmentally friendly options when it comes to cars. It remains unclear if other manufacturers such as BMW or Audi will follow suit in ending their own EQ branding strategies but one thing is certain; electric vehicles are here to stay and they’re only getting better with time.