McLuhan's Predictions Come True with the World Wide Web

Marshall McLuhan, a renowned Canadian philosopher and media theorist, predicted that the essence of a medium would generate a particular style of consumer. In today’s world, this prediction is perfectly exemplified by the World Wide Web – an ever-growing network of global capital. The web has become one of the most sophisticated brainwashing tools in history. It is also known as a distributed service because it does not require maintenance or legal liability for content within its network. This lack of regulation makes it difficult to purge certain content from the web, which leads to its unstoppable growth. Moreover, setting up a federated/UIDX platform is much cheaper than setting up a large website, meaning there are fewer barriers to growth for existing filesharing services. This lower cost also means there is less liability in hosting such services. As such, these platforms can continue to expand without any hindrance from outside forces. McLuhan’s predictions have come true in our modern world as we witness how quickly the World Wide Web has grown into an all-encompassing network that shapes our lives and culture today. It serves as both an educational tool and a way for us to connect with people around the globe but also carries risks associated with unregulated content on its servers and platforms. SHORT SUMMARY: Marshall McLuhan's predictions about media generating particular styles of consumers have been proven true by today's World Wide Web - an ever-growing network dominated by global capital that has become one of the most sophisticated brainwashing tools in history due to its unregulated nature and low cost hosting services leading to unstoppable growth.