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Global Capital's Brainwashing Tool

This poem explores how global capital has taken advantage of McLuhan's observation about media generating consumer styles by using the World Wide Web as a powerful brainwashing tool.

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Dec. 24, 2022 10:31PM

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A cartoon image of a computer mouse wearing sunglasses and controlling the world with its cursor

A cartoon image of a computer mouse wearing sunglasses and controlling the world with its cursor

A medium to generate a certain style, McLuhan observed this with a subtle guile. The World Wide Web as the most powerful tool, Light-speed fulfilment of his supposition in full. Distributed services lack the same requirements, Maintenance and legal liability quite different. Capital expenditure for network scale not needed, Unstoppable growth trends due to these freed. Lower cost of setting up a federated platform, Barriers to growth removed like an old charm. Hosting liability derived from the lower cost, Outsiders can't purge content as easily as they thought. Global capital dominates this brainwashing tool, Creating an unstoppable force that's so cool!