YouTube Rolls Out New Features for Video Creators
YouTube has rolled out new features designed specifically for video creators including more detailed analytics data and thumbnail customization options for Shorts videos. These updates should help content creators better understand their performance on the platform and make informed decisions about their content strategy going forward.
Jan. 17, 2023 11:46PM
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A picture of a person using a laptop with the words “YouTube Updates” written across it in bold letters
YouTube is continuing to make strides in providing creators with the tools they need to succeed. In its latest round of updates, the platform is launching more detailed analytics data and enabling Shorts thumbnail customization. The analytics update will provide creators with a better understanding of how their videos are performing on the platform. They will be able to track engagement metrics such as watch time, views, likes, dislikes, comments, shares and more over time. This information can help them identify trends and make informed decisions about their content strategy. In addition to this new data, YouTube is also introducing the ability for creators to customize thumbnails for their Shorts videos. Thumbnails are an important part of video discovery on YouTube and having control over how they look can help draw viewers in. This feature was previously only available for regular videos but now it has been extended to Shorts as well. These updates come at a crucial time when many creators are relying on platforms like YouTube to monetize their work and reach new audiences. With these changes in place, it should be easier than ever before for them to understand what’s working and capitalize on that success.