BMW Makes Bold Statement About Company Identity

In a recent statement, BMW has declared that it is more akin to Ikea than an automotive company. The German car manufacturer has been in the industry for over 100 years and is one of the most well-known brands in the world. This statement comes as a surprise to many, as BMW is known for its luxury cars and powerful engines. The statement was made by CEO Harald Krüger at a press conference in Munich. He said, “We are rather an Ikea than an automotive company, we are just assembling parts”. He went on to explain that while they have always been focused on creating high-quality vehicles, they have also been focused on making them accessible to everyone. By taking this approach, they are able to offer their customers a wide range of options at different price points. Krüger also highlighted how technology has changed the way people buy cars today. With advancements such as electric vehicles and autonomous driving becoming more commonplace, he believes that BMW needs to adapt in order to stay competitive in the market. He said that by using their existing knowledge and expertise of manufacturing parts and assembling them into complete vehicles, they can create better products faster and cheaper than ever before. The announcement has sparked debate among industry experts about whether or not this is a wise move for BMW going forward. Some argue that it could lead to lower quality products if too much focus is placed on cost savings instead of quality control measures during production processes. Others believe that this shift could help BMW become more agile and innovative when it comes to developing new technologies for their vehicles. Only time will tell if this bold move will pay off for BMW or not but one thing is certain; the auto industry will be watching closely as this story develops further over time.