Twitter to Share Ad Revenue with Creators

Starting today, Twitter is introducing a new way for creators to make money from their content. The social media giant will now be sharing ad revenue with creators for ads that appear in their reply threads. This is a major shift from the platform’s previous policy of not allowing any form of monetization on its platform. The new feature will allow creators to generate income directly from their content, without having to rely on external sources such as Patreon or YouTube. Twitter CEO Jack Dorsey said in a statement that “We want to ensure that creators have the ability to monetize their work and be rewarded for it, while also protecting our users’ experience and maintaining trust on our platform.” The move comes at an interesting time, as other social media platforms such as Facebook and Instagram are also making changes to better support content creators. While these platforms have been focusing on subscriptions and tipping models, Twitter has chosen a different route by allowing ads in reply threads. This could prove beneficial for both users and advertisers alike, as it allows them more control over where their ads appear and how much they pay for them. Twitter has yet to announce how much of the ad revenue will go back to the creator but has promised that it will be “a significant portion” of what is generated from each ad impression. The company also plans on expanding this program over time by adding more features such as sponsored tweets and video ads in the future. This move could prove beneficial for both small-time content creators who are just starting out as well as established influencers who already have large followings on the platform. It remains to be seen if this new feature will lead to increased engagement or if it will simply become another way for companies to advertise their products and services without providing any real value back to users or creators alike. Only time will tell if this change is successful or not but one thing is certain – it certainly looks like an interesting development in the world of social media monetization!