Chinese Influencers Make Over $3 Billion in One Day
Top Chinese Influencers have been able to make over $1 billion USD worth of sales from one livestream recently due to what is being called "the creator economy". This trend has become increasingly popular worldwide offering potential for anyone willing to put in work building up an audience online
Dec. 24, 2022 3:39AM
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A photo illustration featuring a laptop displaying various social media logos including YouTube, Instagram and Twitch surrounded by money bills flying around it representing the success of Chinese Influencer's online streams resulting in millions or billions worth sales within days
It’s no secret that the power of influencers has grown exponentially over the past few years. But what’s truly remarkable is just how much money some of these influencers can make in a single day. According to recent reports, top influencers in China can make over $1 billion USD worth of sales from one livestream. The trend is part of what is being called the “creator economy”, which refers to the rise of digital creators who are able to monetize their content and reach large audiences through platforms like YouTube, Instagram, and Twitch. In China, this trend has been taken to a whole new level with some influencers making more than $3 billion USD in one day from just one livestream. One such example is Li Jiaqi, an influential beauty vlogger who made headlines recently for selling over 500 million yuan (roughly $72 million USD) worth of products during a two-hour livestream on e-commerce platform Taobao. The event was so successful that it caused Taobao’s servers to crash due to high demand for the products Li was promoting. This isn’t an isolated incident either – other popular Chinese influencers have also achieved similar success with their livestreams on Taobao and other platforms. The creator economy isn’t just limited to China either – it’s becoming increasingly popular around the world as more people turn towards digital content creation as a source of income. From gaming streamers on Twitch to lifestyle bloggers on Instagram, anyone with an audience can monetize their content and potentially become very successful doing so. It may not be quite as lucrative as what some Chinese influencers are achieving but it still offers great potential for those willing to put in the work and build up an audience online.