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The Struggle of Finding a Home for Long Form Content
Finding a home for long form content online has become increasingly difficult with @Medium no longer being the go-to choice due its lack of discoverability and poor SEO capabilities. However there are still some viable alternatives such as blogging platforms like WordPress or creating one's own website/blog on their own domain that offer better control over content along with improved SEO capabilities and analytics tracking features - but ultimately success will depend largely on promotion through other channels such as Twitter or Facebook in order for potential readership to find out about one's work in the first place
Dec. 24, 2022 6:25PM
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A laptop screen displaying a blog post written on WordPress with an image of someone typing away at their keyboard next door
In today’s digital world, it can be difficult to find the right platform for long form content. While social media sites like LinkedIn offer a great way to quickly share brief snippets of information, they lack the ability to provide an in-depth look at any given topic. And with most posts only being seen for a few hours before disappearing into oblivion, it can be hard to get your content out there and noticed. For those looking for an outlet for longer pieces, @Medium is no longer the go-to option. With little discoverability and poor SEO, it can be hard to make sure that your work is seen by the right people. So what’s the solution? One option is blogging platforms such as WordPress or Blogger which offer users more control over their content and better SEO options than other social media sites. These platforms also give users access to analytics so they can track how many people are reading their posts and where they are coming from. This allows them to adjust their strategy accordingly in order to reach more readers. Another option is creating your own website or blog on a domain you own (e.g., www.[yourdomain].com). This gives you full control over all aspects of your site including design, layout, hosting options, etc., as well as giving you access to powerful tools like Google Analytics which allow you to track user behavior on your site in real time. Additionally, having your own domain allows you greater flexibility when it comes to monetizing your content through advertising or affiliate links if desired. Ultimately though, regardless of which platform you choose for sharing long form content online, success will depend largely on promotion and engagement with potential readership through other channels such as Twitter or Facebook in order for them to find out about your work in the first place.