Twitter Takes Big Step Forward in Sharing Ad Revenue with Creators
Today, Twitter announced that it would start sharing ad revenue with creators whose posts appear in reply threads - a major shift in its approach to monetizing content which has been met with enthusiasm from many popular figures across social media platforms.
Feb. 03, 2023 10:42PM
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A blue background featuring an illustration of two hands shaking over a smartphone displaying tweets from different users along with text reading "Twitter Shares Ad Revenue With Creators"
Today, Twitter announced a major shift in its approach to monetizing content. Starting today, the social media platform will share ad revenue with creators for ads that appear in their reply threads. This is an exciting development for both Twitter and its users, as it will open up new opportunities for content creators to monetize their work on the platform. The move is part of a larger effort by Twitter to make sure that creators are compensated fairly for their work. In addition to sharing ad revenue, the company has also announced plans to introduce new tools and features that will help creators better manage their accounts and increase engagement with their followers. Twitter CEO Jack Dorsey said in a statement, “We’re committed to making sure our users are fairly compensated for the work they do on our platform. We believe this move will open up new opportunities for our users while also helping us create more meaningful connections between them and advertisers." The news was met with enthusiasm from many of Twitter's top content creators, who have long been advocating for fairer compensation on the platform. Popular YouTuber Casey Neistat praised the decision saying "This is a huge step forward not just for me but all content creators on Twitter." Other prominent figures such as actor John Krasinski and entrepreneur Gary Vaynerchuk also voiced support for the announcement. For many people who use Twitter as a source of income or simply enjoy creating content on the platform, this news comes as welcome relief after years of feeling undervalued by the company. With this move, it seems like Twitter is finally taking steps towards becoming an equitable space where everyone can be rewarded fairly for their hard work.