GAFA Executives Prefer to Speak with Influencers Over Major Media Outlets

In recent months, the top executives of the so-called “GAFA” companies (Google, Apple, Facebook and Amazon) have been opting to speak with individual influencers rather than major media outlets. This is due to a fear that their words may be twisted by the larger outlets in order to generate more clicks and views. The decision to go directly to influencers has become increasingly popular as it allows for greater control over how their message is portrayed. It also provides a platform for them to discuss topics which are not necessarily related to their company but can still be of interest or relevance. For example, Apple CEO Tim Cook recently gave an interview on climate change with YouTube star Emma Chamberlain. This trend has been met with mixed reactions from both sides of the industry. On one hand, some believe that it gives executives greater freedom of expression and helps spread important messages without interference from large corporations. On the other hand, there are those who argue that it could lead to less accountability since they will no longer have any obligation towards major media outlets who would typically fact check information before publishing it. It remains unclear what effect this shift in communication strategy will have on both GAFA companies and traditional media outlets in the long run but one thing is certain – influencer marketing is here to stay and will continue to play an ever-growing role in how these businesses interact with their audiences.